What inspires us, what makes us tick...

We've pulled this page together to share our values, inspiration and the reasons why Loopd exists. We hope that you understand more about us, and how we plan to do things differently.

1. Revolutionising Education

To set the scene, Derek Muller explains the traps that we fall into when claiming technology will enhance and revolutionise learning. He explains that "In all well controlled studies... the learning outcomes are the same with different media." How is this possible?

Title: This Will Revolutionise Education - Derek Muller 2015. Click here for the full video.

In short, in order to enhance learning, technology must have social foundations. This requirement to prioritise social foundations is the essence of Loopd and the following chapters explain how we can revolutionise education for the next generation of learners.

2. Empowering A Collaborative Culture

Having established that the role of technology is to promote the optimum thought processes required for learning and that learning is most effective through social facilitation; how can we encourage people to facilitate each other as much as possible. Sir Ken Robinson describes schools as organic communities that thrive on people, he explains the importance of leadership to focus on empowerment rather than control.

Title: How to Escape Education’s Death Valley - Sir Ken Robinson 2015. Click here for the full video.

"The role of leadership in education is climate control". We love the sentence and have put immense consideration into the development of Loopd to support organisations with the ability to control the social-climate of their learning communities whilst still providing an empowering experience for the individuals to collaborate.

3. Building Human Connections

Having established that learning is most effective through social facilitation and that a culture of empowerment delivers the best results; how can we increase the connectedness of our communities in order to increase the number of opportunities to collaborate?

Before we suggest technological solutions, let's look at the raw components for human connection. "In order to find connection we have to feel that we are worthy of connection". Prof. Brené Brown teaches us that being worthy of connection requires us to be seen and loved for who we are. In summary, connections can form when relationships offer: transparency, belonging, gratitude, joy and acceptance. (Click here for the full 20 minute TED Talk on The Power of Vulnerability).


The challenge we face within an institution or classroom is to improve communication efficiency whist still maintaining the vital ingredients for connection. Over the last decade of innovation, education technologies have improved the contact students have with teaching resources but they haven't improved the connection students have to learning processes. Sir Ken Robinson entertainingly describes the difference between 'engaging in a task' and 'fulfilling a task'. He proposes that we need a more balanced curriculum that gives teachers discretion to be creative and inspire curiosity.

Title: How to Escape Education’s Death Valley - Sir Ken Robinson 2015. Click here for the full video.

In Summary:

4. Increasing Conversations (not likes)

Having established that learning is most effective through social facilitation and that a culture of empowerment, creativity and inclusion builds connection with learners; we can design a technology that truly enhances learning. Quite unintentionally, the industry has evolved to support technology enhanced teaching and not the pedagogical label that is technology enhanced learning.

We're often asked to automate communication so that Loopd is instantly populated with content in order to save time. This decision is sometimes possible but should be made with an understanding that automating communication is another point of contact for staff and students without building human connection. In order to engage students from an intrinsic perspective, so that retention and attainment can be increased through core motivations such as attitude and effort, communication must be human. This is the main reason we emphasise the use of Loopd before and after school, but suggest technology takes a back seat in the classroom itself.


Sherry Turkle describes how technology is stripping relationships of their value. She explains that being alone offers a space for reflection and a path to develop skills of self awareness that we need in order to connect with others.

Title: Connected But Alone - Sherry Turkle 2012. Click here for the full video.

5. Seeking Value (not attention)

Over the last decade we’ve witnessed many educational institutions outsource communication strategies to social media channels such as Facebook, Twitter and more recently Instagram and Snapchat. These decision were made in order to find a better medium in which to connect with learners. The problem that has emerged over time is that free social media channels adopt highly sophisticated algorithms that manipulate our online experiences in order to support their values, not ours (i.e. advertising revenue).

Tristan Harris describes some of the techniques that Facebook, Youtube and Netflix use in order to maximise our on-screen engagement, he explains that in order to overcome this problem we have to align the business model of the platform with a more ethical approach to persuasion such as 'value added'. He claims "The only form of ethical persuasion that exists is when the goals of the persuader align with the goals of the persuade."

Title: How a Handful of People Control Billions of Minds Every Day - Tristan Harris 2017. Click here for the full video.

At Loopd we've created a business model that succeeds on the value we bring to communities. It balances the development needs of the platform, the administration needs of the institutions, the communication needs of teachers and the lifestyle needs of learners - in order to give the highest return on investment for the combined effort and attention of all stakeholders involved.

6. Importance Of The Problem

Due to the seemingly attractive free business model of advertising and data mining, Facebook, Twitter, Instagram and Snapchat are intentionally designed to be addictive, and in doing so damage relationships and communities around the world. Simon Sinek talks about the intentional design of free social media platforms to stimulate a jolting release of dopamine that feeds our addiction. He explains the tragedy this has caused through increased rates of depression, isolation and suicide for millenials in their critical years of adolescence.

Title: Millenials in the Workplace - Simon Sinek 2016. Click here for the full video. Click here for the full video.

Social technologies have the potential to revolutionise our learning communities and yet we can all recognise the trap of using free social media platforms. This path that institutions have taken is no longer sustainable, it is our responsibility as educators to support the holistic health and well-being of our learning communities. Loopd is the "Next Generation of Social Learning" because this is the path to a healthier interaction with social technology as well as enhancing learning outcomes.